On February 28, SAIC-GM Buick brand announced that it would be the first joint venture brand to adopt a new energy pricing model and fully implement the brand's "one-price policy" to bring consumers a worry-free, labor-saving and worry-free car buying and using experience.
At the same time, in response to the calls of the majority of users, Buick released the Regal with a fixed price on the same day, with the 25T Super Enjoyment Edition starting at 106,900 yuan and the 28T Enjoyment Edition starting at 123,900 yuan, and launched a new GS modification kit to bring users a one-step "super driving value" experience.
In 2024, Buick was the first in the industry to launch the "one price" model, covering many of its main selling models. Under the pressure of price wars by independent brands such as BYD, joint venture cars lowered the threshold for car purchases through one price to seize market share.
Starting this year, all Buick's new models will adopt the new energy pricing model and fully implement the "one-price" policy.
This move demonstrates the strength and confidence of Buick, a brand that has been in China for 27 years, as a "leader" in the era of joint venture 2.0, and opens the era of "zero bargaining" in joint ventures. This will allow consumers to focus on Buick's product strength and service strength, and will also promote dealers to shift from inefficient price competition to service quality competition, which will ultimately benefit consumers.
In addition, Buick's three major family product lineups of MPV, SUV and sedan will usher in further innovation.
In the first half of this year, Buick will launch a new new energy MPV. This full-size 7-seater MPV will be equipped with SAIC-GM's "True Dragon" plug-in hybrid system and have the longest cruising range in its class.
In the sedan family, Buick Regal will work together with Buick LaCrosse to bring users a leapfrog experience with all-round leapfrog strength and value enhancement, injecting new energy and vitality into the mid-to-high-end car segment.
In the SUV family, the all-new Envision S Platinum Edition is also about to make its debut. Together with the Envision Plus, it will jointly interpret the Buick SUV family's product strength and value experience that is "10% more" than its peers.
The Buick ELECTRA E5, a "comfortable, intelligent and electric five-seater" SUV, also recently launched five exclusive limited car covers to further highlight its fashion taste and texture.
