When a luxury MPV combines with China's cultural sentiments, it creates a new selling point in the high-end luxury MPV market.
On November 12, the 2025 Buick Century officially launched, with a price range of 469,900 to 699,900 yuan.
Reportedly, the new vehicle deeply integrates a fresh sense of luxury, Eastern cultural essence, and advanced automotive technology, redefining the four key standards of comfort, luxury, safety, and intelligence in MPVs.
In terms of exterior design, the all-new sweeping eaves and wings front face is inspired by traditional Chinese architecture, featuring a bold, rhythmically patterned grille that adopts a sophisticated and stable eave tile shape.
Stepping inside the cabin, the interior is adorned with silver-waterfall real wood trim, utilizing top-grade imported European natural white oak, enhanced by laser engraving technology to manifest the essence of Eastern landscapes.
As for the dimensions, the 2025 Century measures 5230×1980×1867mm, with a wheelbase of 3130mm, all of which place it at the forefront of its class.
Additionally, the six-seat/seven-seat models are equipped with a 15.6-inch smart screen in the rear cabin, while the four-seat private version features a luxurious smart wall system that can be easily activated with a single button. The signature 32-inch retractable smart screen rises fully, transforming the rear cabin into a luxurious and tranquil personal space. This wall system not only supports multi-mode smart projection but also integrates a front and rear cabin intercom system, a Bose Executive Edition audio system, a 13L concierge refrigerator with a compression cooling system, an 8-inch clock display, a pop-up large-capacity storage box, and an aroma diffuser, creating an immersive cultural and intelligent space. The four-seat private edition also boasts a starlight ceiling similar to that found in Rolls Royce vehicles, composed of 528 star points on a suede ceiling. Rear passengers can control the starry grouping and adjust the frequency of shooting stars through an 8-inch smart control screen, experiencing a romantic scenario beyond imagination.
The only MPV with a starlight ceiling
In terms of seat comfort and functionality, the 2025 Century has reached new heights. The seat functions in the four-seat private edition, in particular, are exceptionally abundant, including 18-way electric adjustment, five heating zones, and 18-point massage capabilities. The neck support and footrest utilize graphene heating technology, while the extendable electric leg rest and flip-out footrest allow passengers to fully enjoy their comfort. The seat headrest contains a Bose ultra-close speaker, complemented by soft reading lights and an 8-inch smart control screen. Meanwhile, the six-seat/seven-seat models feature newly designed cloud sensation concierge seats in the second row, equipped with 14-way electric adjustment, integrated flip-out electric leg rests, and infinitely adjustable footrests, along with three settings for heating/ventilation/position memory, and a ten-point massage function with three intensity levels and eight modes.
The six-seat/seven-seat version of Century is also equipped with the newly designed cloud sensation concierge seat in the second row
Since its launch in 2022, the Century has gained the favor and recognition of a large number of high-net-worth individuals and elite families, breaking the monopoly of imported vehicles in the high-end luxury MPV market. The newly launched 2025 model of Century advances in product strength, quality feel, and value perception, further solidifying Buick's leading position in the luxury MPV market.
