Sophon is still trying to lock down the Earth's technology, and "Three-Body Problem" has already started its summer "tour".
Starting from June 5th, "Three-Body Problem" will successively land on 10 golden TV stations in Anhui, Shandong, Guangdong, Zhejiang, Shaanxi, Xiamen, Tianjin, Heilongjiang, Southeast, and Chongqing, and dominate the summer viewing.
At the same time, on Weibo, Bilibili, Douyin and other new media platforms, "N brush "Three-Body Problem"" has become a hot social word among young people, and "Universal Twinkle" seems to be even more dazzling this summer.
From the groundbreaking start at the beginning of the year to the grand occasion for the whole people to follow the drama, from the shining Shanghai Magnolia to the start of the summer blockbuster, "Three-Body" not only opened up a new track for Chinese science fiction dramas, but also ignited the enthusiasm of the younger generation for the field of science fiction with hope.
The quality of the content can only be seen when the big waves wash the sand. "The Three-Body Problem" is not only a hit of the year, but also limited to summer. It still has a strong content appeal after it is finished. part.
So, what is the magic of "Three-Body Problem" with its long-tail effect?
Multiple rounds of broadcast, "Three-Body Problem" dominates TV's summer program
"After watching Netflix's trailer, I decided to rewatch the drama version of "Three-Body Problem" at the beginning of the year first. Respecting the original work is a bad word, and few people really do it. I’ve watched it over and over again, and I’m shocked to see it now.” Entering the summer vacation, “The Three-Body Problem” has been completed for nearly half a year and is still active in the public’s field of vision, and it remains quite popular on social networking sites.
Continuing to make a voice in the field of public opinion is not a standard feature of every drama. On the contrary, in recent years, due to the great prosperity of the drama market and the massive content ecology, most of the dramas gradually lost their voice in the middle and late stages of broadcasting, and finally disappeared invisible, while the discussion around "Three-Body Problem" has always been online. .
"N brush "Three-Body"" is inseparable from the joint assistance of many satellite TVs. On June 5, Anhui Satellite TV launched the three-round broadcast of "The Three-Body Problem" in prime time. Then on June 16, Shandong Satellite TV started three rounds of follow-up broadcasts in the prime time. Entering the summer vacation, eight satellite TV stations including Guangdong, Zhejiang, and Shaanxi will successively broadcast "Three-Body" in prime time, which also means that this national drama, which opened up a new track for domestic sci-fi, will dominate the screen throughout the summer.
Combing the market performance of "Three-Body Problem", whether it is broadcast popularity, media attention, or word-of-mouth evaluation and industry awards, it has already been among the phenomenal works of 2023 domestic dramas. On Tencent's video site, "Three-Body Problem" is the fastest-running series to exceed 20,000. "Three-Body Problem" landed on more than 420 authoritative media lists and contributed 838 Weibo hot searches. In terms of word-of-mouth evaluation, "Three-Body Problem" also scored 8.7 points on Douban, which has a place on the list of quality Chinese dramas.
The double harvest of word-of-mouth and popularity made "Three-Body" also win many honors. It has won the 2022 Weibo Night "Weibo Annual Series", the 3rd "Era Melody Homeland Feelings" Global Film and Television Culture Communication Summit Forum "Annual Innovative Drama", the first China Film and Television Night 2023CMG annual recommended technological innovation works, It was also honored at the Shanghai TV Festival.
It can be said that from its first appearance on CCTV's eighth prime time in January, to its second round of March on Jiangsu Satellite TV's prime time, and then to June's Shanghai TV Festival Magnolia "Best Art Award", "Three-Body Problem" has always been on the show. Screen.
Word-of-mouth boosts popularity, and high-quality content strengthens the long-tail effect
After landing on TV's summer archives, the topic of "Three-Body Problem" is still fermenting.
Like many reruns of old dramas, high-quality content and word-of-mouth have become the key to supporting "Three-Body Problem". It is generally believed in the industry that it is "Three-Body" that boldly innovates in terms of artistic ideas, creative techniques, and value concepts, so that audiences can review the classics while recording the present at different time points, and create a new era in the second creation ecology and elasticity. The connotation and extension of the three-body universe are continuously expanded in the prelude culture.
For example, on social platforms such as Douban, Zhihu, and Xiaohongshu, discussions about "The Three-Body Problem" continue one after another, and netizens are still posting short and long comments, and the number of ratings is also increasing. For example, Douban netizen "Zhao Minglan" interpreted "The Three-Body Problem" from the perspective of genre creation: "If "The Wandering Earth" is a milestone in Chinese science fiction (movies), then "Three-Body" is a milestone in Chinese science fiction TV dramas."
The interpretation of "The Three-Body Problem" is still going on. Netizens spontaneously dig out details, discuss actors' performances, and revisit famous scenes one after another. Especially Dashi, although some places have a sense of Zhongfu's vision, but Dashi is bolder, rougher and braver, "The hymn of mankind is the hymn of courage", this line (line) is Dashi".
The word-of-mouth effect has significantly continued the life of "Three-Body Problem". Due to the excellent content of the series, the continuous addition of "tap water" has created a stable and solid word-of-mouth effect, and even broke the natural law of periodic attenuation of film and television works, achieving constant popularity and greatly extending the life cycle of the work.
Another upsurge of the whole people chasing dramas in the summer, "Three-Body Problem" has achieved multiple "long tail effects"——
"Three-Body" has a long tail of communication. From the start of the broadcast to the summer vacation, "Three-Body" was released on multiple platforms and in multiple rounds, and explored various content forms and transmission paths, forming an ecological closed loop of professional, serious, and vertical content for sci-fi headlines. This attempt to break through the barriers of Internet audiences and achieve universal appreciation not only fills the deficiency of one-way linear communication on traditional TV platforms, but also expands the vertical audience of sci-fi dramas.
The valuable long tail of "Three-Body Problem". After it was broadcast, the creative concept, artistic technique and industry significance of "Three-Body Problem" were widely discussed in the industry. At the TV drama "Three-Body Problem" symposium hosted by the China Television Arts Committee, experts and scholars participating in the meeting pointed out that it is not only a masterpiece of high-scoring sci-fi adaptation, but also opened a new journey for Chinese sci-fi dramas. Creation has received considerable attention and great affirmation.
"Three-Body" also has a long tail of cultural significance. From a global perspective, "Three-Body Problem" has opened up a new track, new space, and new atmosphere for China's online film and television drama "Going Global". On the overseas platform WeTV North America, "The Three-Body Problem" ranks among the top 1 in view volume; the official YouTube channel of Tencent Video has been viewed more than 5 million times, and the cumulative viewing time has exceeded 1.2 million hours.
The platform adheres to long-termism and escorts the incubation of "The Three-Body Problem"
As "a typical case in the history of the development of Chinese science fiction dramas that integrates thoughtfulness and artistry, science fiction and reality", the long-tail effect of "Three-Body" is not only rooted in "the landing of science fiction in China, but also the discovery of the spirit of science fiction with Chinese characteristics." ", also inseparable from the 7-year long-term development and escort of the platform.
As a platform side, the diligent pursuit of high-quality content and the two-wheel drive of the "art + technology" strategy provided sufficient soil and nutrients for the birth of "Three-Body Problem", which constituted "Three-Body Problem" to win by word of mouth and realize long-tail fermentation content basis.
Tencent Video adheres to the long-term principle of high-quality content, and spent 7 years carefully polishing "The Three-Body Problem" , a time span far exceeding that of ordinary projects. Adhering to the two-wheel drive of the "art + technology" strategy makes it possible for the grand "cosmic sociology" of "Three-Body" to be implemented. For example, the well-received "Three-Body Game" was produced using motion capture and CG shooting. The 150-minute "Three-Body Game" content of the whole drama took two or three years to produce. Judging from the presentation effect, the original novel has been successfully visualized, and the industrialization level of China's film and television has also been improved.
At the same time, Tencent Video also coordinated platform resources to help "Three-Body Problem" move from a vertical sci-fi to the general public. For example, when promoting overseas, Tencent Video relies on WeTV, its own platform, to broadcast to overseas audiences and strongly export Chinese science fiction culture. At important time points such as domestic satellite TV's star launch and Shanghai TV Festival awards, Tencent Video also pooled platform resources to allow "Three-Body" to reach more audiences and realize universal awareness and pursuit of the drama.
It can be said that the "Three-Body Problem", which set off an upsurge in the pursuit of dramas by the whole people and broke the law of life cycle, has left a strong mark on the development coordinates of domestic science fiction dramas. Next, Tencent Video will launch more sci-fi works such as "Three-Body II: Dark Forest", "Three-Body Problem: Great History", "Stars", "Abyss of Time" and so on.
Just like netizens commented, "The lines, plot, and spiritual core of "Three-Body" are in line with the original work. The profound, delicate, romantic, and charming cosmic feelings reflected in the play are unique humanistic expressions of Chinese people."
For the creation of sci-fi dramas and the entire industry, the release of "Three-Body Problem" is the starting point of a positive cycle. Insisting on "embracing diversity, respecting art, and pursuing high-quality goods", Tencent Video's deep cultivation of science fiction dramas will also guide young people to establish interest and exploration in the field of science fiction, plant seeds for the development of future science fiction, and set off a new round of national science fiction. upsurge.
